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How To Evaluate Your Website’s Impact

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

March 14th, 2000

Seminar by Stephan Spencer


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How and Why To Audit Your Web Site (workshop)

The Executive Committee (TEC) — Madison, WI

March 7th, 2000

Workshop by Stephan Spencer


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How to Audit Your Food Site for Maximum Online Effectiveness

eFood 2000 — San Francisco, CA

January 22nd, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak effenciency, dazzling customers, coming up high in search engines, generating adequate ROI, and leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying these tools and principles to your specfic need

Attendees: If you would like to have your Website discussed in the workshop, or if you would like the speaker to address any specific needs, we strongly encourage you to fill out the online form at www.netconcepts.com/efood2000-auditing/ prior to the workshop.

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Internet Marketing for the New Millennium

Internet Business Series — Madison, WI

September 30th, 1999

Workshop by Stephan Spencer

Whether you have an established website or you’re just beginning
to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective internet presence.

Specifically, you will learn:

  • “Insider” information about other companies’ online successes, failures, and lessons learned
  • Unique internet marketing strategies and tactics, applied to your individual needs and situation
  • Brainstorming techniques and hands-on exercises that will identify new opportunities
  • How to identify and benchmark (creatively imitate) innovative marketing on the web
  • How to apply strategic planning, project management,
    one-to-one marketing, frequency marketing, and customer service to your online efforts

  • How to incorporate other aspects of the internet besides the web, such as email and newsgroups, into your internet strategy

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Birds Eye Brings a Little Wow! to the Internet

July 7th, 1999

Originally published in URLWire

Meal planners, a recipe box and shopping lists, entertainment for young visitors, as well as nutritional news and product information, the new Birds Eye website - designed by Netconcepts - offers visitors a personalized shopping experience.

Continue reading »

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How And Why To Audit Your Web Site (post-conference workshop)

Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL

June 30th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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Profiling Your Customers Using The Internet

Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL

June 28th, 1999

Seminar by Stephan Spencer

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:

  • Leverages customers, customers’ sites, employees, research firms, and online knowledge bases
  • Compels users to profile themselves through online communities, personalization, and “yellow pages” directories
  • Expanded their profiling system into an extranet
  • Obtained, consolidated, and integrated multiple databases into their profiling system

 

Post Conference Workshop Wednesday, June 30, 1999:

How And Why To Audit Your Web Site
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience
on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

Spread the word: delicious this:Profiling Your Customers Using The Internet digg this:Profiling Your Customers Using The Internet spurl this:Profiling Your Customers Using The Internet furl this:Profiling Your Customers Using The Internet reddit this:Profiling Your Customers Using The Internet Add to Y!:Profiling Your Customers Using The Internet

How And Why To Audit Your Web Site

Measuring & Evaluating Your Internet Marketing Mix — San Francisco, CA

May 24th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

Spread the word: delicious this:How And Why To Audit Your Web Site digg this:How And Why To Audit Your Web Site spurl this:How And Why To Audit Your Web Site furl this:How And Why To Audit Your Web Site reddit this:How And Why To Audit Your Web Site Add to Y!:How And Why To Audit Your Web Site

Principles of Project Management Applied To Your Web Site

Next Generation Web Sites — San Diego, CA

April 26th, 1999

Seminar by Stephan Spencer

Is your web site proliferating into something you didn’t anticipate or plan for (what one might call “viral growth”)?
Are the concepts of a critical path, the triple constraints, a Gantt chart, or statistical methods for estimating resource requirements foreign to you? The answer is probably yes, unless you’re a career project manager. But as Internet marketers, we have become Web site project managers, whether we like it or not. We must adapt, or risk extinction. And the projects we manage are quickly mushrooming. This not-too-technical session is jam-packed with essential tools, tips, and techniques for effectively managing any Internet project, whether it encompasses content, community, commerce, or all of the above.

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From Strategy to Execution: Your Internet Presence

Marketing Communications (UW Management Institute) — Madison, WI

February 23rd, 1999

Seminar by Stephan Spencer

  • Push versus pull technology
  • Expanding the value of e-mail
  • Web-based marketing
  • Establishing linkages

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